Business English Notes

商务英语
狄瑞鹏 编著

Chapter 1 Accounting

Chapter 2 Communication

Section One: Management Communication

Communication Strategy

• "tell" style
• "sell" style
• "consult" style
• "join" style

What kind of credibility you have with the audience?

• Audience Analysis
• Message Strategy
• Channel Choice

Managerial Writing

The Managerial Writing Process

• Step 1: Developing ideas.
• Step 2: Organize ideas in a coherent from.
• ...
  

Section Two: Corporate Communication

Functions within the Discipline of Corporate Communication

• Image and Identity
• Corporate Advertising and Advocacy
• Media Relations
• Financial Communications
• Employee Relations
• Community Relations and Corporate Philanthropy
• Government Relations
• Crisis Communication

Chapter 4 Entrepreneurship

The Entrepreneurial Profile

an entrepreneur is "a person who destroys the existing economic order by introducing new products and services, creating new forms of organization, or by exploiting new raw materials. This destruction can be done through forming a new business, or by working within an existing business."

Successful entrepreneurs' character traits:

1. Vision
2. Determination
3. Motivation
4. Focus
5. Devotion
   

Entrepreneurial Opportunities

1. The idea.
2. The product concept and market need.
3. Expertise, resources, and environment.

Promising Business Areas

1. Personal computing services.
2. Telecommunication services.
3. International goods distribution.

Business Forms

1. Sole proprietorship
2. Partnership
3. Corporation
4. Subchapter S corporation
5. Limited partnership
6. Not-for-profit entity

Business Plans

1. Coming Soon...

Sources of Financing

1. Grants and Loans
2. Bank Loans
3. Private Investors
4. Venture Capital

Business Forms

1. Sole proprietorship
2. Partnership
3. Corporation
4. Subchapter S corporation
5. Limited partnership
6. Not-for-profit entity

Business Plans

1. Coming Soon...

Sources of Financing

1. Grants and Loans
2. Bank Loans
3. Private Investors
4. Venture Capital

Chapter 6: International Business

The Global Marketplace

The Competitive Advantage



[To be continued]